Best Australian Surf Brands
Board shorts. Sandals, Graphic shirts. Bleached hair — These pretty much sum up what a surfer style is like. And with one out of ten Aussies sporting this fashion, the popularity requires surf brands to continuously create products to cater to the high demand. Australia is one of the largest and greatest surfing countries, that’s why three of the biggest surf brands are established here. For decades, Billabong, Rip Curl, and Quiksilver have been distributing surf products to their customers all over the globe. They are brands that made the most impact when it comes to surfer-style fashion. In this post, you’ll learn more about them, as well as the other companies that have also made revolutionary surf products. We’ll also let you in on stories of how they achieved success and the causes of their downfall. What makes Australian-based surf products good? Surfing is a big part of Australian culture. It’s known as the ultimate surfing destination because of the massive swells coming from Antarctica to its coastline. Approximately, there are 2.5 to 3.5 million active surfers in Australia today. 420,000 of them are professionals and participants in events and competitions. Looking at these numbers, it’s no surprise that there are a lot of Australian-based surf stores. With that much target market, there’s a lot of room for product development and distribution. However, the real reason why the biggest surf brands started in Australia is that this is where surfer-style fashion was practically born. They were the pioneers of the trend, so they already know the needs and wants of their demographic target — the youth. For the quintessential surfer, fashion is important. But at first glance, you wouldn’t know that because of how their clothes and accessories are often put together. Surfer style started in the ‘90s when surfing became mainstream. This fashion trend focuses more on the basics, the more casual and comfortable, the better. The goal is to look effortless and cool at the same time. Usually, this consists of tees or hoodies paired with board shorts, sockless Vans (barefoot optional), and a pair of colored sunglasses. To put it bluntly, a basic surf-style outfit is like pieces of clothing that you just randomly pulled out of your closet and then decided to wear one day. In Australia, surfer fashion is a commodity. The brands saw the need, so they expanded their products to create water sports equipment and accessories for surfing, skateboarding, etc. Today, the top three brands also manufacture surfboards, snowboards, wetsuits, leashes, footwear, and many more. The Best Australian Surf Brands The following are brands that surfers worldwide have relied on for many years. Their products have always made people look and perform their best. Here are the Aussie surf-style favorites! (This list is in no particular order.) Quiksilver Billabong Rip Curl Roxy Mambo Graphics Seafolly Ocean and Earth Quiksilver Did you know that a former Rip Curl employee co-started this brand, and he made the first Quiksilver boardshorts in the Rip Curl factory itself? The guy we’re talking about was Alan Green. Along with him are surfers Doug Warbrick and Brian Singer, and they started one of the top brands in the world for surfing and skateboarding outwear — Quiksilver. This surf brand was established in 1969 in Torquay, Australia, but is now based in Huntington Beach, California. They were initially known for selling wetsuits and boardshorts, but later on, expanded to selling other surf-related accessories like footwear and eyewear. Quiksilver has a long list of sponsored athletes, but their most notable rider and the one that marked history was their partnership with 11-time World Champion, Kelly Slater. For over two decades, Slater rode with Quiksilver and helped promote the brand. However, they had to part ways when Slater decided to establish his own company, Outerknown. It’s an eco-friendly and sustainable brand that’s in line with his ethical values. Quiksilver was known as the epitome of beachwear for the longest time — however, in 2015, things started to go down south. The brand’s downfall started in 2005 when they bought the French brand Skis Rossignol for $560 million, but later sold it after three years for only $50 million. In 2015, Quiksilver filed for bankruptcy in the United States because of too much debt. A year after that, they started to get back on track once again when the company was bought by Oaktree Capital Management. Quiksilver was also able to buy out Billabong, and today they share the same distributor, Boardriders, Inc. Billabong “Life’s Better in Boardshorts” is the tagline of the surf brand that dominated the Australian market in the 1990s — Billabong. This company was established in 1973 by ex-Maroubra surfer, Gordon Merchant, and his wife, Rena. Together, they created the most sought-after boardshorts using a special triple-stitching technique. Because of their boardshorts’ durability, their local sales in Gold Coast, Queensland went up. This ultimately marked their brand, and by the 1980s, they were able to export their products to other countries. Billabong is one of the best brands in Australia, hence why it was dubbed the “New Nike”. Aside from boardshorts, Gordon also developed a revolutionary surfboard with a tucked-under edge and the first-ever leg rope. They also expanded their brand by distributing skateboarding and snowboarding products. The success of Billabong went on for many years. They bought out the brands Tigerlily, Kustom, Von Zipper, Xcel, Element, and Plan B Skateboards. They also sponsored the best surfers, like Wayne Bartholomew, Joe Engel, and Taj Burrow. Billabong also hosted the biggest surf competitions, such as the Billabong Pro contest held in Jeffreys Bay, Tahiti, and Teahupo’o. However, this surf brand’s journey wasn’t always smooth sailing. In 2012, they declared a $300 million net loss when 150 of their stores closed. The following year was worse when they had a net loss of $860 million. Things started to look up again for Billabong when they started earning their net income of $25.7 million in 2015. Rip Curl Known as ‘The Ultimate … Read more